
The company opened its first studio in Brooklyn this spring and is quickly expanding to other cities with an LA studio opening in the fall.ĪlleyWatch caught up with CEO Jeff Liu to learn more about how the company’s ink works, strategic plans, and latest round of funding, which brings the total funding raised to $26.8M, and much, much more. The ink can be applied by any tattoo artist using conventional techniques and equipment. Right now, Ephemeral offers only black ink but plans to expand into colors shortly. Ephemeral Tattoo is the maker of tattoo ink that has been formulated to fade within 9-15 months, making the decision to get a tattoo significantly less consequential. While this market continues to grow, getting a tattoo means that one is committing to a permanent piece of body art, which limits the market. You may have to select a menu option or click a button.The tattoo business is booming and the market size is estimated to be in excess of $3B per annum with tattoo removal alone accounting for $800M+. Follow the instructions for disabling the ad blocker on the site you’re viewing.

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In addition, Ephemeral ink works on all skin tones and types, a benefit easily taken for granted that actually helps correct the colorist history of tattooing.Ĭlearly, Ephemeral’s concept and practice is resonating with customers. These may seem like obvious benefits - and they should be - but they aren’t currently standard in the industry,” he expands. “We offer those we work with financial security and a welcoming and collaborative work environment. Though the primary draw of Ephemeral is its semi-permanent ink, an appealing choice for those who expect their taste and style to change, Liu also touches on the company’s ethics, hinting at the exploitative dues the traditional tattoo industry often foists on aspiring artists. “Ephemeral’s goal is to make tattooing more accessible, ultimately creating an inclusive environment where everyone can express themselves,” CEO Jeff Liu says.
